SportsBikeShop vs MyBikeBits: Where Should UK Riders Buy Aftermarket Motorcycle Parts?

When it comes to buying aftermarket motorcycle parts in the UK, two names often come up: SportsBikeShop.co.uk and MyBikeBits.co.uk. Both stock a wide range of motorcycle products and serve UK riders, but dig a little deeper and the differences start to matter — especially if you care about specialist knowledge, rider-led product selection, and supporting British-run businesses.

In this article, we compare SportsBikeShop vs MyBikeBits across product focus, ownership, rider experience and aftermarket expertise, helping you decide which motorcycle parts retailer best suits your needs.

Product Range: General Motorcycle Retailer vs Aftermarket Specialist

SportsBikeShop is well known for its broad catalogue. From helmets and clothing to luggage and accessories, it operates as a large-scale motorcycle retailer catering to a wide audience. For riders looking for mainstream motorcycle gear or apparel, that one-stop-shop approach can be convenient.

MyBikeBits, on the other hand, is far more focused on aftermarket motorcycle products and performance parts. Rather than trying to stock everything, the site concentrates on parts riders actively upgrade, replace or improve — such as motorcycle exhaust systems, sprockets, chains, engine oils, filters and performance components.

If you’re searching for aftermarket motorcycle parts for performance upgrades, MyBikeBits’ tighter product focus makes it easier to find parts that actually improve how your bike rides, sounds or performs — without wading through thousands of unrelated products.

Ownership & Ethos: British-Run vs Corporate-Owned

One of the biggest differences between the two retailers is who’s behind the business.

MyBikeBits.co.uk is British owned and run, founded and operated by a genuine motorcycle rider who understands the realities of maintenance, upgrades and real-world riding. That rider-led approach shows in the product selection, descriptions and the types of brands stocked — particularly in performance and servicing categories.

SportsBikeShop, while still trading under a UK-facing brand, was acquired in 2018 by POLO Motorrad und Sportswear GmbH, a German-based motorcycle retail group. Since that acquisition, SportsBikeShop is not British owned or run since then, operating instead as part of a large European retail structure.

For many riders, supporting a British motorcycle parts retailer — especially one run by an actual rider — feels more aligned with the community-driven side of motorcycling.

Aftermarket Knowledge: Rider Experience Matters

When comparing SportsBikeShop vs MyBikeBits for motorcycle parts, knowledge depth is a key factor.

SportsBikeShop excels at scale and logistics, but its size means product listings are often generic. Specifications are clear, but insight into why you’d choose one aftermarket option over another can be limited.

MyBikeBits benefits from being rider-run, with a strong emphasis on parts riders actively search for, such as:

• Aftermarket motorcycle exhaust systems

• Performance motorcycle sprockets and chain kits

• 4 stroke motorcycle engine oil for road, track and off-road

• Motorcycle service and maintenance parts

• Motocross and enduro aftermarket upgrades

This focus makes MyBikeBits particularly useful if you already know what you’re upgrading — or want guidance rooted in real riding and maintenance experience.

Reality: Why Riders Find Both Stores

Most riders don’t start out loyal to a particular retailer — they start with a problem to solve. A worn chain, an exhaust upgrade, a service interval coming up. That usually means a quick Google search, and depending on how broad or specific that search is, different retailers appear.

Larger retailers like SportsBikeShop tend to show up more often for broad, general searches related to motorcycle gear and accessories. Their size and long-established presence give them visibility when riders are still in the browsing or comparison phase.

MyBikeBits, by contrast, tends to surface when riders are further along in the buying journey — actively searching for specific aftermarket parts, performance upgrades or service components. Those more detailed searches usually come from riders who know what they want to fit to their bike and are looking for a retailer that specialises in those products, rather than a general-purpose store.

In practice, that means riders often discover SportsBikeShop early on, but choose MyBikeBits when it comes time to buy the parts that actually keep their bike running better or performing at its best.

Customer Experience: Scale vs Specialism

There’s no denying SportsBikeShop’s operational strength. Large warehouses, fast dispatch and a polished checkout make it a solid choice for general purchases.

But MyBikeBits offers something different: a specialist motorcycle parts buying experience. The site feels curated rather than crowded, and the product mix reflects what riders actually fit, service and upgrade — not just what sells at volume.

For riders who value:

• supporting British-owned motorcycle businesses

• buying from a motorcycle rider–run store

• focusing on aftermarket and performance upgrades

MyBikeBits often feels like the more natural fit.

Final Verdict: Which Is Better?

There’s no single winner for every rider.

• If you want a massive catalogue covering clothing, helmets and general accessories, SportsBikeShop does that well.

• If you’re focused on aftermarket motorcycle products, performance upgrades, servicing parts and buying from a British-run, rider-led business, MyBikeBits.co.uk stands out.

For many UK riders, the choice comes down to how you ride — and who you want to support when you upgrade your bike.

Looking for Aftermarket Motorcycle Parts?

Explore performance-focused upgrades, motorcycle exhausts, engine oils, sprockets and service parts at MyBikeBits.co.uk - built by a rider, for riders.